The Importance of Renderings

Have you seen the animations used on HGTV? Have you ever had a client ask for such an aid in imagining a remodel or new construction project? Have you adopted the latest technology for showcasing your designs?

While this image may look like an actual photo, it is a photo-realistic rendering. If you haven't started to implement the latest technology for your architecture, interior design, home remodeling, building or real estate development business, it's time to get on board. Clients will be eager to say yes once they can visualize their future home.

Renderings in 3D can give clients a general idea of the layout and finishes of a construction project. They are a step beyond looking at blueprints and sketches. This technology has become popular over the past 15+ years. However, photo-realistic renderings give clients a real feel for what the final result will be. If you have a client on the fence about whether they want to spend the extra money on a certain finish, these renderings are the ticket. The strong visual effect of seeing their idea transformed into what could be mistaken for an actual photograph is reassuring to the client.

Not only are photo-realistic renderings useful for selling the client on a particular scheme but for the planning phase of the project as well. For architects and designers, renderings show a new perspective that can help determine changes needed before showing it to the client. For home remodelers and builders, the renderings add a level of professionalism and reinforce confidence that the vision is clear and attainable. They can also come in handy for cabinet, lighting and tile installers. No more tearing out expensive material due to miscommunications and endless change orders.

For those who can't visualize, using blueprints and samples will no longer suffice. Clients often lack confidence in their choices without a clear idea of what the project will look like.

Clients love seeing how their selections and floorplan come together. It gives them the reassurance they need to take the next step.

Photo-realistic renderings can also be used for developers and real estate agents for marketing purposes. New construction is hard to sell without photos of what the project will look like. A cartoonish sketch won't cut it next to the competition using photos that look like the project has already been built. They also help buyers to visualize options for finishes to expedite decision making.

The old way of showing a design is a real art but as technology evolves, clients expect designers and architects to implement new methods for helping them make a decision.

If you're ready to start using renderings for your construction projects, we are here to help. Check out our design packages here.